NY Times on Gift Cards

Posted by Alison on Wednesday, December 5th, 2007

Today, The New York Times published an interesting article about the popularity of philanthropic gift cards this holiday season. 

Key quote : “People are realizing that giving somebody another sweater is not as good as giving them the opportunity to give to a charity they support.”

Here’s our response:

2007_give_card.JPG

And the best part is, there are no additional processing fees.

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